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[Reprinted from China Metallurgical News] Set sail against the rising sun ——Interview with Sun Jianxun, general manager of Chaoyang Lianqiang Roll Co., Ltd.

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[Reprinted from China Metallurgical News] Set sail against the rising sun ——Interview with Sun Jianxun, general manager of Chaoyang Lianqiang Roll Co., Ltd.

  • Time of issue:2022-03-25 13:46

[Reprinted from China Metallurgical News] Set sail against the rising sun ——Interview with Sun Jianxun, general manager of Chaoyang Lianqiang Roll Co., Ltd.

  • Time of issue:2022-03-25 13:46
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  From the beginning of this year to the end of February, Chaoyang Lianqiang Roll Co., Ltd. (hereinafter referred to as Chaoyang Lianqiang) has achieved three new highs in production and operation: first, the contract volume of rolls has reached a new high ; second, the product payment recovery has reached a new high; Production hit a new high. On December 24, 2021, the highest daytime temperature in Chaoyang City was only minus 17 degrees Celsius, which was the coldest day since winter. In this extremely cold day, with curiosity about Chaoyang Lianqiang, a roll manufacturer that is both unfamiliar and familiar, I came here by high-speed rail and interviewed Sun Jianxun, the general manager of Chaoyang Lianqiang.

  

 

 

  Heroes don't mention that they bravely moved to Chaoyang to make meritorious deeds

  Isn't Sun Jianxun the general manager of Xingtai Delong Machinery Roll Co., Ltd. (herein after referred to as Deroll)? How did he become the general manager of Lianqiang Roll again?

  That's right, before 2013, Delong Roll was still a company on the verge of bankruptcy. In this year, Ding Liguo, chairman of Delong Group, hired Sun Jianxun, an expert with rich experience in roll production management and sales, as the general manager of Delong Roll for an eight-year term. Within the period, the annual output of Delong rolls increased from the original 9,000 tons to 38,000 tons, and the annual output value increased from the original tens of millions to 600 million yuan. The he adline on the front page of the "China Metallurgical News" published on January 7, 2020, published a report titled "7 years, from the brink of bankruptcy to the profit of over 100 million - see how the Delong Roller is 'becoming bright'", which made Sun Jianxun famous famous.

  Founded in the early 1980s, Tangshan Lianqiang Metallurgical Roll Co., Ltd. (hereinafter referred to as Tangshan Lianqiang) is a small and medium-sized centrifugal roll professional manufacturing enterprise jointly established by the former Iron and Steel Research In Institute of the Ministry of Metallurgy and the former Fengnan County. After 40 years of development, Tangshan Lianqiang is facing a major change of strategic transfer, relocation from Tangshan, and relocation of factories.

  

Heat treatment workshop

  

Packing workshop

 

  With the "Thirteenth Five-Year Plan for Industrial Transformation and Upgrading of Hebei Province" and "Beijing City's 2018-2020 Action Plan for Promoting the Coordinated Development of Beijing, Tianjin and Hebei", and other macro policies have been issued one after another.The Core of the CoordinalEd Development of Beijing-Tianjin-Hebei is the CoordinalEd Development of Beijing-Tianjin-Hebei as a Whole. It is necess and object Imize the urban layout and Spatial Structure, Build a Modern Transportation Network System, Expand the ENVIRONMENTAL capacity and ecological space, promote industrial upgrading and transfer, and explore mega-cities, super-large An optimized development model for the orderly release of functions in densely populated areas such as cities and the effective management of "big city diseases".In June 2019, Tangshan Lianqiang invested RMB 630 million to establish Chaoyang Lianqiang in Liucheng Economic Development Zone, Chaoyang City, Liaoning Province, aiming to improve equipment level through strategic transfer and establish a new type of roll manufacturing enterprise with high output, high efficiency and high dedication .

  

 

  However, through this relocation and reconstruction, Chaoyang Lianqiang's production and operation were greatly disrupted, and economic benefits declined. Until the summer of 2021, the employees' wages were not paid, and even the former general manager of the company al so left. Who will Revitalize Chaoyang Lianqiang and serve as the general manager? Therefore, the relevant departments thought of Sun Jianxun, the general manager of Delong Roller, who is in full swing. It turned out that before Delong Roll took office, Sun Jianxun was the deputy general manag er in charge of sales of Tangshan Lianqiang.Sun Jianxun, who has the courage to challenge and never admit defeat, resolutely accepted this new challenge, bid farewell to the employees of Delong Roller with tears, returned to Chaoyang Lianqiang, and wrote a poem titled "Better Delong in the Summer of Xin Chou ":

  In July, the flowers and trees are piled up with greenery, and the Xingzhou brothers are full of wine. There are many tears and rain when talking about the rivers and lakes with a smile, but there is less lamentation when staring at the original heart . The master of the Ming Dynasty is at ease and loyal and brave, and the righteous companions work together to create a thunderstorm. In eight years, one arrow goes with you, and the top three fight with confidence. Receiving honor and disgrace depends on the nature of the mind, enlightenment and deeds, and self-cultivation. Dot the years and enter the basket, and reshape the country with Mengfei.

  This poem not only reflects Sun Jianxun's reluctance to Delong Roller, but also reflects his confidence and determination to fight again in another place and fight hard.

  When talking about the above-mentioned background, Sun Jianxun changed the subject and said, "Heroes don't mention the bravery in the past, and they go to Chaoyang to make contributions! How many times can you fight in life! I want to set sail against the sun and realize the value of life!"

  Difficulties in relocation are not terrible, "three aspects" to enter the world

  Sun Jianxun believes with full confidence that Chaoyang Lianqiang produces in Chaoyang and its sales organization is in Tangshan, which has great advantages for production and operation.

  First of all, Liaoning is a region with a strong level of heavy industry technology and equipment in China, and has a lot of technological accumulation in manufacturing; secondly, it has talent advantages. Many large-scale manufacturing companies and well-known domestic institutions , such as Northeastern University, are located in The leading talent training base in the fields of manufacturing and materials; the third advantage is resources, Liaoning has unique pig iron, alloys, and sufficient scrap steel resources, which make it easy for Chaoyang L ianqiang to obtain raw materials for production; fourth, the local government is very supportive Manufacturing development.

  

 

  At present, the first phase of the Chaoyang Lianqiang project has been completed, which has expanded the production capacity of the small and medium-sized rolls with unique advantages of Tangshan Lianqiang from the original 15,000 tons to the current 25,000 tons s, which can be called a world leader.

  

 

  The second phase of the construction project of Chaoyang Lianqiang focuses on increasing investment in the production of enhanced steel and strip rolls, so that the production capacity of medium and large rolls can be developed to more than 20,000 tons.

  After the completion of the second phase of the project, the overall production capacity of Chaoyang Lianqiang will reach 40,000 to 50,000 tons, and it can definitely enter the top five in the same industry in China. Moreover, the development of its section steel rolls and wide-band rolls does not simply pursue quantity (capacity), but devotes itself to the development of distinctive high-quality and high-end products with unique market space.

  

General Manager Sun Jianxun introduced the Synnex roll project to Deputy Secretary Liu Lidong of Chaoyang County

  

General manager Sun Jianxun introduced the Synnex roll project to Zhang Shuping, secretary of the Chaoyang Municipal Party Committee

 

  All in all, the development model of Chaoyang Lianqiang firmly adheres to the following three aspects:

  One is customer-oriented. The roll is a customized product with unique personality, and it is a non-standard customized product. Based on the development of this customer demand, the research and development work of the enterprise must be advanced. It is necessary to push the research and development force to the rolling steel production line of the market customer and to the customer's engineer. Go with the R&D personnel; the company 's material R&D and the modulation of the entire production cycle are closely related to customer needs. Establishment of a data-based full product life cycle and customer information sharing by the enterprise, the company and customer needs are fully linked and the full life cycle service is carried out.

  

Rough car production process

  

Finished car production process

 

  The second is to face the future. The first is future-oriented technology and development direction. With the improvement of China's economic strength, the entire manufacturing industry will inevitably undergo dataization and automation upgrades. ave a relatively low level of automation and dataization. At present, enterprises are stepping up the development of automation equipment.Because there are no people in the same industry engaged in this kind of special equipment, and because the overall volume of the roll is small, many design and production units are unwilling to invest in small enterprises. On the basis of the automation level, information transmission and data processing technology can be grafted to realize the production mode of the roll production process that is oriented to the future. For example, if the split-aggregation production model launched by the company is combined with the automation equipment developed by the company, No one may be able to compete with Chaoyang Lianqiang. Because this model is leading in the field of roll industry in the world.

  The second is to meet the needs of the whole society. Social needs are guided by policies, such as green, ecological, and low-carbon development. As an economic unit, an enterprise must adapt to the overall ecological system in the overall social environment . For example, how to develop in the three aspects of low carbon, energy saving, and environmental protection? Roller enterprises are production enterprises with high energy consumption. Chaoyang Lianqiang must make a fuss about reducing energy consumption and compress the unit energy consumption of rolls to technical The maximum allowable range keeps the lowest energy consumption per roll in the industry.For example, the production of one ton of roll consumes 1300 kWh of electricity, and Chaoyang Lianqiang strives to reduce it to 700 kWh~800 kWh. How to achieve this goal? Chaoyang Lianqiang has a set of practical and feasible methods. To reduce energy consumption is to develop a low-carbon economy, Chaoyang Lianqiang should increase the proportion of non-chemical energy used. For example, photovoltaic power generation technology is used on the roof of the factory workshop and the 35,000 square meters of working sur face of the three main workshops to increase the proportion of clean energy and green energy investment. This is also a future-oriented idea and path.

  

processing workshop

 

  The third is facing the world. Enterprises need to expand into the global market and incorporate global operations into their later development strategies. For the former, Chaoyang Lianqiang has opened up a certain share of the market. For example, in Southeast Asia, the original Tangshan Lianqiang brand is very famous. In addition, Chaoyang Lianqiang will also target high-end steel companies with sufficient development potential around the world. For example, Nippon Steel and POSCO, which lead the world's steel development, will be the target customers of Chaoyang Lianqiang's later development, and it is bound to win.In addition, large-scale high-quality steel central enterprises and advanced private steel enterprises should also be targeted for market development to achieve simultaneous development with high-quality enterprises. The essence of this orientation is the global layout, the layout of production and operation .In addition, it is also necessary to pay attention to the merger and acquisition of overseas roll industry, and use Synnex's management model to graft and lead those advantageous enterprises with foreign production history and certain resources. part of the development direction.

  

Achieving the dreams of employees and building a century-old Lianqiang

 

  Talking about how to further develop the enterprise, Sun Jianxun creatively put forward the concept of "three concessions": first, let the loyal people get respect, second, let the dedicated people get benefits, and third, let the motivated people get opportunity ities.

  Following this development philosophy, less than half a year after Sun Jianxun took office, the company has paid 5 months of salary in 2 months instead of 3 months.

  At present, Chaoyang Lianqiang only has 213 employees, but the production of rolls has doubled, and now the output of two shifts is equal to the daily output of the original seven shifts.

  Chaoyang Lianqiang also innovated the working system of the spectroscopic instrument on the stove. The company's original spectroscopic testing equipment was kept in the laboratory, but now the spectroscopic testing equipment is moved to the stove for testing, which saves time for back and forth testing. According to calculations, if this system operates for one year, more than 400,000 yuan can be saved in spectral testing fees alone.

  The significance of the extended spectrum instrument on the furnace table also shows that: in the past, molten steel samples were sent to the laboratory for testing, although it only took 1 to 4 minutes to go back and forth. Minutes, 15 sticks can save 30 minutes, so that you can work 50 days more in a year, and the electricity bill alone is 836,000 yuan.

  The advantage of Synnex moving to Chaoyang, Liaoning is the advantage of strategic development. Because there is space for strategic development, the local resource advantages and business environment are better than Tangshan.

  Sun Jianxun said confidently: If you want to travel far and wide, go to a higher level. We want to concentrate the best talents on the most advantageous platform in the industry of Synnex, and then let the outstanding talents make the platform bigger and stronger . I think that for everyone, salary income is just a gift for the director, and what people really pursue should be a career. In order to do things that are respected by people in the industry and can make a certain contribution to the society, Chaoyang Lianqiang must build an advanced manufacturing enterprise with high productivity, high efficiency and high dedication.

  

General Manager Sun Jianxun presents awards to the company's advanced collectives

 

  Sun Jianxun also believes that the competitiveness of Chaoyang Lianqiang comes from the entire team. Employees are not only working hard for the development of the enterprise, but also working hard for their own goals, and the two goals are in the same direction . To form a unique culture, which is a culture of common development, common prosperity, joint efforts, and common sharing, as well as a culture of working together with outstanding talents and making progress together.

  

Centrifugal pouring

 

  When it comes to whether the country's carbon peak and carbon neutral policies will affect the quality of roll products, Sun Jianxun's answer is no. He believes that energy consumption should be reduced and energy efficiency should be improved. For ex ample, after the roll steel is SMELTED in An Electric Furnace, It Needs to Be Cast AT 1340 ° C. If the Production Site is Poorly Organized and the Connection Process is Not Smooth, it will Ta Ke an extra half an house, resulting in unnecessary Energy consumption. for exmple, A 5,000-kilowatt electric furnace consumes 5,000-kilowatts of electricity in one hour. Another example is the casting condition of 1340°C, can it be smelted at the temperature of 1339°C?If the energy savings of this 1°C consumption are accumulated, one year is not a small amount. Seeing the big from the small shows that in the future, lean management will definitely become the mainstream of enterprise management development.

  

General manager Sun Jianxun introduced the Synnex roll project to Zhang Xiaodong, deputy magistrate of Chaoyang County

 

  In the future, the development trend of roll production enterprises is that whoever manages the enterprise well and who has a high level of technology can survive. In the end, the comparison is management. Normally, every enterprise can buy production equipment with money, but Under different management systems, the value created by equipment is absolutely different.

  Sun Jianxun believes that it is necessary to plan ahead and want to be ahead of the curve to improve our own level of environmental protection. Sun Jianxun has an overall plan for Chaoyang Lianqiang's carbon neutrality and carbon peak goals, and is expected to invest 20 m illion Yuan in environmental protection equipment to improve emissions and optimize the environment. After reaching the standard, workers can even work in white coats in front of the furnace.

  

water bar

  

Workers' Home

  

Workspace

 

  How to plan for a rainy day? Chaoyang Lianqiang will establish an organization to study technical solutions, adjust the production organization with innovative thinking methods, and improve and enhance the process. As Sun Jianxun emphasized, what customers choose is not produce cts but people, and products are the inheritance of people's personality, ability and attitude. Lianqiang Roll's competitor is itself. Chaoyang Lianqiang should strengthen its leading role in the industry, strive to be itself, embody the core value of Lianqiang, and make Chaoyang L ianqiang, a brand with a history of 40 years, shine again. I believe that Lianqiang will get better and better.

  Source: China Metallurgical News - China Iron and Steel News

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